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Affiliate marketing is a revenue sharing system between one website (Affiliate) which features an ad or promotional content designed to drive traffic to another website (Merchant). The affiliate receives a fee based on the amount of leads, sales or traffic generated. The most popular affiliate programs in UK include AffiliateWindow, Tradedoubler, Advertising.com, paid on results etc.
With proactive Affiliate Marketing Management you will achieve a very high return on investment. At Inventa Technologies, we maximise return on your Investment by:
Analysing your current affiliate program and strategy
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Targeting to potential affiliates - commission rate, cookie length and marketing material.
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Reviewing monthly fee and your percentage commission override. Is it too high? Are there other Affiliate software programs that offer better deals?
Building your Affiliate base
- Identifying websites with a focused user base to place your products on.
- Contacting each potential affiliate and enrol them into your affiliate program.
Enabling your Affiliates to sell
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Developing a one-to-one relationship with each affiliate so that they want to actively promote your products.
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Promoting your product to every affiliate so that they place your products in a prominent and suitable position on their site.
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Offering free marketing advice to each affiliate to maximise the potential sales from their site.
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Sending updated product feed on a weekly basis.
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Creating banners, text links and full promotional pages for every affiliate to utilise.
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