Latest Buzz Words in Search Engine Marketing World

1) Co-citation
If your Link fall in the right category (or right linking neighborhood) then you have a good co-citation and if not then it is said to be a bad co-citation.

Confused? Let me explain about co-citation in SEO language.

Let's think you have Search Engine Optimisation Company and you are looking for quality back links from the relevant websites. Let’s say you got a link on a page where your link looks like this:

1) Search engine Optimisation SEO Company
2) Shoes company
3) Gifts company
4) Gift vouchers
5) Woodland shoes
6) Experience gifts

The most popular search engines continually making innovation in their algorithms to prevent the spamming or using any BLACK HAT SEO Techniques.

The search engines crawlers might relate your website theme with other websites links available on the same page. The back links / link partners should be linked with the relevant and themed website. Linking anywhere with any website invite to a trouble and it might cause a penalties from the major search engines.

Good Co-citation
If you have a search engine optimisation (SEO) web site, then your possible niche could be websites related to search engine optimisation. So, if you link to search engine optimisation related websites, and then your co-citation would be falling in the search engine optimisation (seo) category. This is good co-citation (means linking to good neighborhood, which is search engine optimisation (seo) in this case).

Bad Co-citation
Bad co-citation occurs when your website falls in search engine optimisation (seo) category and you link to gift category or any other irrelevant category - which affect your search engine rankings.

 2) Canonical URL
Google calls Canonicalization as the process for picking the best URL when there are many alternatives. Have a glance at domain URLs mentioned below
    www.example.com
    example.com/
    www.example.com/index.html
    example.com/home.asp

Most of the people would think that these are the same URLs but all URLs are completely unique and different. A web server could return completely different content for all the URLs above

Let me Explain Canonical URL in More Details
  
A Common SEO mistake made by many webmasters is that they are not consistent in cross linking across the entire website.

If some of your links go to the URL http://example.com, and the rest go to http://www.example.com/, your link popularity gets divided among these two URLs - thus affecting the page rank as well as the rankings for that URL. So, it is better to pick the URL that you want and use it consistently across your entire website, as well as for your incoming links. One cannot, however, control how other sites would link to their website. It is better to use one type of URL not to confuse the search engines crawlers and making the most of search engine optimization.

Suppose you want your default URL to be http://www.example.com/. You can make your web server so that if someone requests http://example.com/, it does a 301 (permanent) redirect to http://www.example.com/. That helps Google know which URL you prefer to be canonical. Adding a 301 redirect is recommended if your website changes often (e.g. dynamic content, a blog, etc.).

Inventa Technologies SEO experts are proactive and keep themselves up to date with the SEO techniques and Search Engine Algorithms. Our SEO experts work on latest and ethical Search Engine Optimisation (SEO) techniques to produce quality and great results to its clients.

Inventa Technologies is a leading London based Search Engine Optimization (SEO) company Specialises in search engine optimisation, search engine submissions and search engine placement, link popularity development, web promotion and other SEO services.